Most marketing and e-commerce experts agree that m-commerce applications or loyalty applications generate business benefits. Apart from constituting an additional sales and communication channel, which is always within the customers’ reach, apps provide high quality data as users never log out, which allows precise profiling, unavailable through web solutions. However, for an everyday end-user such […]Read more
How to Make the Right Interface for an M-Commerce App
The number of people shopping through mobile devices is growing dramatically. According to Gemius, already 61% of web users buy through mobile devices. More and more companies decide not only to optimise their web page for mobiles, but to develop a mobile application, which provides many additional benefits both for the company and the client. […]Read more
Shopping with Smartphone in Hand. What Should Modern M-Commerce Applications Include?
Currently, there is a new interesting trend in m-commerce. Shopping applications have become ubiquitous and whether a store owns an app or not is no longer the issue. What is the question is, however, how this app supports customers in making a purchase. The emphasis no longer rests on attracting customers, although this is still […]Read more
How to design the perfect customer journey for an m-commerce app
Thoughtful usability is the key to success of every m-commerce app. A well-designed user journey guarantees high conversions and prevents cart abandonment. And since mobile commerce is growing at a tremendous pace, there is plenty to fight for! When creating a new product, you probably want your users to fall in love with it, use […]Read more
5 tools that make cooperation between a designer and a developer more efficient
Cooperation between a designer and developer is about exchanging a very large amount of precise information about the app or website’s interface. Good communication influences the efficient execution of the whole project and delivering it on time and of expected, high quality. There are many tools whose task is to make this process simpler. In this article, I am going to present five of them: InVision, Zeplin, Avocode, UXPin and Sympli hoping to help you make your own choice.Read more
How to take care of the UX of your website.10 universal rules.
The subject of User Experience should be of interest to anybody who cares about optimizing the traffic on the website. Taking care of users’ experience during using your website works positively for conversion, so e.g. the purchase, newsletter signup, sharing the content or sending an offer request. In this article, we list 10 universal UX rules that you need to take into account while designing your website.Read more
Voice user interfaces: what are they and how to design them?
A user interacting with the voice user interface expects something different than a user interacting with the graphical user interface. Many designers forget about this principle. As a result, voice user interfaces are created in a way that is not adapted to the actual needs and expectations of users. Designers are still asking themselves questions about the preferred direction of equipment development. Should the interfaces designed by them become more similar to people? And if so – in what sense? And how to avoid the dangerous phenomenon of the “uncanny valley”? Check the 7 principles described in this article.Read more
Thoughts on UX Poland 2017.
Interactions and new interfaces – artificial intelligence, augmented and virtual reality. These are the main themes of the UX Poland 2017 conference, which took place in Warsaw for the eighth time now. This is the largest event of its kind in Poland – it draws usability specialists and designers from all over the world.Read more
9 tips how to design a mobile checkout process.
E-commerce has been on the rise in recent years and it starts to become a big portion of total retail sales. In the US alone, according to ComScore’s report “State of the U.S. Online Retail Economy”, by Q1 2017, Total Digital Commerce grew to account for nearly 1 in every 5 dollars spent by consumers. […]Read more