Applications are aimed at building a long-term relationship with returning users. Therefore, work on retention and ways to increase it should start at the design stage of the application. If paid promotion turns out to be the only source of retention in practice, it is definitely worth looking for the reasons for the low return of users in the application itself and implement the appropriate changes.Read more
Making Effective M-Commerce Apps
Most marketing and e-commerce experts agree that m-commerce applications or loyalty applications generate business benefits. Apart from constituting an additional sales and communication channel, which is always within the customers’ reach, apps provide high quality data as users never log out, which allows precise profiling, unavailable through web solutions. However, for an everyday end-user such […]Read more
Positioning Apps in Online Stores. 8 Things You Need to Know about App Store Optimization (ASO)
App Store Optimization, or ASO, entails the process of maximising the visibility of an app across app store search engines and increasing the amount of conversion as regards install rate. Root causes of a success on the market lie in crafting a well-designed app which satisfies user requirements. Yet, what comprises an equally fundamental task […]Read more
Shopping with Smartphone in Hand. What Should Modern M-Commerce Applications Include?
Currently, there is a new interesting trend in m-commerce. Shopping applications have become ubiquitous and whether a store owns an app or not is no longer the issue. What is the question is, however, how this app supports customers in making a purchase. The emphasis no longer rests on attracting customers, although this is still […]Read more
ASO: 6 examples of good and bad practices applied by well-known brands
Despite the many materials written about good practices in the field of ASO, a number of companies still make some basic mistakes. Perhaps this is because of a lack of knowledge on the subject or perhaps some difficulty in putting theory into practice. So, today we would like to supplement our article on ASO principles with some examples of good and bad practices in this field.Read more
What is a Functional Specification and How to Create One
The functional specification document accurately acquaints the software house with the client’s expectations and performs two main functions: it provides a cost evaluation of the project and defines what the development work should be conducted. Check out the elements of the correct specification and download our free template.Read more
How would a software house serve you if it were a restaurant?
Depending on the organizational culture of a given company and the nature of the service offered, the customer service processes differ. If you want to work with a software house, beware: the customer-contractor relationship is even more unique (as the level of complexity of the service is very high).
Therefore, if you want to develop your digital product and you haven’t worked with a software house before, we recommend you to read our allegory.Read more
Native vs Hybrid. What kind of mobile application to choose?
It is impossible to clearly state which solution is better (without taking the business goals into account), it is possible to compare them. It is important to pay attention to the fact that various hybrid platforms can bring different results, e.g. Ionic’s quality significantly deviates from native applications, whereas React Native, which compiles itself to the native code, works much better.Read more
How to work on ASO: The 8 most important rules for App Store Optimization
Current data shows that there are nearly 4,000,000 (four million) applications available for Android devices and over 2,000,000 (two million) for iOS devices. Due to the high competition in the market of mobile applications, positioning in stores is a very important element of promotion (thanks to which we generate organic downloads).Read more
E-book: How to Use a Mobile App to Develop Your Business?
Looking at the general trends, we can see that mobile devices are an inseparable part of the life of a growing part of society. People check information, plan, communicate and make purchases using smartphones. It is worth mentioning that we can’t look at the purchase process only in regard to the number of transactions carried out using a smartphone or tablet. The mobile channel is used to acquire information before choosing an offer and for the distribution of information after choosing it. Therefore, it is worth considering the use of the mobile app in your business, analyzing not only the market, but also the opportunities it creates.Read more