How to increase mobile app retention? Six proven methods.

Appchance on 15 April 2020

Applications are aimed at building a long-term relationship with returning users. Therefore, work on retention and ways to increase it should start at the design stage of the application. If paid promotion turns out to be the only source of retention in practice, it is definitely worth looking for the reasons for the low return of users in the application itself and implement the appropriate changes.

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Making Effective M-Commerce Apps

marketing on 8 January 2020

Most marketing and e-commerce experts agree that m-commerce applications or loyalty applications generate business benefits. Apart from constituting an additional sales and communication channel, which is always within the customers’ reach, apps provide high quality data as users never log out, which allows precise profiling, unavailable through web solutions. However, for an everyday end-user such […]

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How to Make the Right Interface for an M-Commerce App

marketing on 4 January 2020

The number of people shopping through mobile devices is growing dramatically. According to Gemius, already 61% of web users buy through mobile devices. More and more companies decide not only to optimise their web page for mobiles, but to develop a mobile application, which provides many additional benefits both for the company and the client. […]

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Positioning Apps in Online Stores. 8 Things You Need to Know about App Store Optimization (ASO)

marketing on 18 December 2019

App Store Optimization, or ASO, entails the process of maximising the visibility of an app across  app store search engines and increasing the amount of conversion as regards install rate. Root causes of a success on the market lie in crafting a well-designed app which satisfies user requirements. Yet, what comprises an equally fundamental task […]

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How to design the perfect customer journey for an m-commerce app

Jakub Kośla on 18 March 2019

Thoughtful usability is the key to success of every m-commerce app. A well-designed user journey guarantees high conversions and prevents cart abandonment. And since mobile commerce is growing at a tremendous pace, there is plenty to fight for! When creating a new product, you probably want your users to fall in love with it, use […]

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ASO: 6 examples of good and bad practices applied by well-known brands

Appchance on 12 February 2019

ASO: 6 examples of good and bad practices

Despite the many materials written about good practices in the field of ASO, a number of companies still make some basic mistakes. Perhaps this is because of a lack of knowledge on the subject or perhaps some difficulty in putting theory into practice. So, today we would like to supplement our article on ASO principles with some examples of good and bad practices in this field.

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Passing data between fragments using ViewModel

Patryk Kubiak on 17 January 2019

Android Jetpack was released by Google to fulfil three main objectives: acceleration of programming, removal of redundant code, and improvements to product quality. For half a year Google has been trying to convince us to use their components. But there are problems, which have prevented developers from using Jetpack. One of these is the new way of passing data between the fragments, which I want to explain in this article.

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7 Trends in Mobile Design for 2019

Lukasz Krzemiski on 10 January 2019

We live in times of ever-changing technology, where new ideas emerge on a daily basis. Just when we thought that everything we need is already on the market, a new product or service suddenly appears. 2019 is already promising to be extremely exciting in terms of changes to come, so have a look.

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