Applications are aimed at building a long-term relationship with returning users. Therefore, work on retention and ways to increase it should start at the design stage of the application. If paid promotion turns out to be the only source of retention in practice, it is definitely worth looking for the reasons for the low return of users in the application itself and implement the appropriate changes.
Read moreMaking Effective M-Commerce Apps
Most marketing and e-commerce experts agree that m-commerce applications or loyalty applications generate business benefits. Apart from constituting an additional sales and communication channel, which is always within the customers’ reach, apps provide high quality data as users never log out, which allows precise profiling, unavailable through web solutions. However, for an everyday end-user such […]
Read moreHow to Make the Right Interface for an M-Commerce App
The number of people shopping through mobile devices is growing dramatically. According to Gemius, already 61% of web users buy through mobile devices. More and more companies decide not only to optimise their web page for mobiles, but to develop a mobile application, which provides many additional benefits both for the company and the client. […]
Read moreMobile Apps as Indispensable Elements in E-Store Mobile Strategy.
There has been much talk of e-commerce in recent years. Meanwhile, it is m-commerce that is gaining ground, a trend which is connected with an increase in the popularity of shopping via mobile devices. Hence, business owners are faced with no easy dilemma: to invest in a native application devoted to product sales or to […]
Read morePositioning Apps in Online Stores. 8 Things You Need to Know about App Store Optimization (ASO)
App Store Optimization, or ASO, entails the process of maximising the visibility of an app across app store search engines and increasing the amount of conversion as regards install rate. Root causes of a success on the market lie in crafting a well-designed app which satisfies user requirements. Yet, what comprises an equally fundamental task […]
Read moreShopping with Smartphone in Hand. What Should Modern M-Commerce Applications Include?
Currently, there is a new interesting trend in m-commerce. Shopping applications have become ubiquitous and whether a store owns an app or not is no longer the issue. What is the question is, however, how this app supports customers in making a purchase. The emphasis no longer rests on attracting customers, although this is still […]
Read moreHow to design the perfect customer journey for an m-commerce app
Thoughtful usability is the key to success of every m-commerce app. A well-designed user journey guarantees high conversions and prevents cart abandonment. And since mobile commerce is growing at a tremendous pace, there is plenty to fight for! When creating a new product, you probably want your users to fall in love with it, use […]
Read moreASO: 6 examples of good and bad practices applied by well-known brands
Despite the many materials written about good practices in the field of ASO, a number of companies still make some basic mistakes. Perhaps this is because of a lack of knowledge on the subject or perhaps some difficulty in putting theory into practice. So, today we would like to supplement our article on ASO principles with some examples of good and bad practices in this field.
Read morePassing data between fragments using ViewModel
Android Jetpack was released by Google to fulfil three main objectives: acceleration of programming, removal of redundant code, and improvements to product quality. For half a year Google has been trying to convince us to use their components. But there are problems, which have prevented developers from using Jetpack. One of these is the new way of passing data between the fragments, which I want to explain in this article.
Read more7 Trends in Mobile Design for 2019
We live in times of ever-changing technology, where new ideas emerge on a daily basis. Just when we thought that everything we need is already on the market, a new product or service suddenly appears. 2019 is already promising to be extremely exciting in terms of changes to come, so have a look.
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