Most marketing and e-commerce experts agree that m-commerce applications or loyalty applications generate business benefits. Apart from constituting an additional sales and communication channel, which is always within the customers’ reach, apps provide high quality data as users never log out, which allows precise profiling, unavailable through web solutions. However, for an everyday end-user such […]
Read moreHow to Make the Right Interface for an M-Commerce App
The number of people shopping through mobile devices is growing dramatically. According to Gemius, already 61% of web users buy through mobile devices. More and more companies decide not only to optimise their web page for mobiles, but to develop a mobile application, which provides many additional benefits both for the company and the client. […]
Read moreHow to design the perfect customer journey for an m-commerce app
Thoughtful usability is the key to success of every m-commerce app. A well-designed user journey guarantees high conversions and prevents cart abandonment. And since mobile commerce is growing at a tremendous pace, there is plenty to fight for! When creating a new product, you probably want your users to fall in love with it, use […]
Read more5 tools that make cooperation between a designer and a developer more efficient
Cooperation between a designer and developer is about exchanging a very large amount of precise information about the app or website’s interface. Good communication influences the efficient execution of the whole project and delivering it on time and of expected, high quality. There are many tools whose task is to make this process simpler. In this article, I am going to present five of them: InVision, Zeplin, Avocode, UXPin and Sympli hoping to help you make your own choice.
Read more