Business Model Canvas is a basic tool for defining the way of the functioning of a business. It is a simplified model of a business plan, which is used to verify the quality delivered to clients based on the market conditions. The model enables you to logically examine the relationships within your activity, take a close look at your own proposition and judge it rationally. Business Model Canvas is also a kind of a test – is your business matched with the clients’ needs, and is your proposition profitable?
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