Everybody who has decided to implement mobile solutions in their business knows how hard it is to create an app that users will enjoy using and coming back to. The answer to the question: “how to do it” is not one of the simplest ones due to its complexity (on many levels, the concept, implementation, as well as promotion). That’s why today we’d like to focus on the implementation and describe selected good practices which were applied in the x-kom app to maximize the potential of mobile in business development.
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