Applications are aimed at building a long-term relationship with returning users. Therefore, work on retention and ways to increase it should start at the design stage of the application. If paid promotion turns out to be the only source of retention in practice, it is definitely worth looking for the reasons for the low return of users in the application itself and implement the appropriate changes.Read more
Mobile apps as an essential part of e-commerce strategy
There has been lots of talk about e-commerce for many years now. But now, the subject of m-commerce is coming to the fore, due to the growing popularity of people using their mobile devices to make purchases. That is why retailers face a difficult question: Is it worth investing in a native application to sell their products, or is it enough to just make their online store work with mobile devices?Read more
Native vs Hybrid. What kind of mobile application to choose?
It is impossible to clearly state which solution is better (without taking the business goals into account), it is possible to compare them. It is important to pay attention to the fact that various hybrid platforms can bring different results, e.g. Ionic’s quality significantly deviates from native applications, whereas React Native, which compiles itself to the native code, works much better.Read more
How to work on ASO: The 8 most important rules for App Store Optimization
Current data shows that there are nearly 4,000,000 (four million) applications available for Android devices and over 2,000,000 (two million) for iOS devices. Due to the high competition in the market of mobile applications, positioning in stores is a very important element of promotion (thanks to which we generate organic downloads).Read more
E-book: How to Use a Mobile App to Develop Your Business?
Looking at the general trends, we can see that mobile devices are an inseparable part of the life of a growing part of society. People check information, plan, communicate and make purchases using smartphones. It is worth mentioning that we can’t look at the purchase process only in regard to the number of transactions carried out using a smartphone or tablet. The mobile channel is used to acquire information before choosing an offer and for the distribution of information after choosing it. Therefore, it is worth considering the use of the mobile app in your business, analyzing not only the market, but also the opportunities it creates.Read more