Most marketing and e-commerce experts agree that m-commerce applications or loyalty applications generate business benefits. Apart from constituting an additional sales and communication channel, which is always within the customers’ reach, apps provide high quality data as users never log out, which allows precise profiling, unavailable through web solutions. However, for an everyday end-user such […]
Read moreMobile Apps as Indispensable Elements in E-Store Mobile Strategy.
There has been much talk of e-commerce in recent years. Meanwhile, it is m-commerce that is gaining ground, a trend which is connected with an increase in the popularity of shopping via mobile devices. Hence, business owners are faced with no easy dilemma: to invest in a native application devoted to product sales or to […]
Read morePositioning Apps in Online Stores. 8 Things You Need to Know about App Store Optimization (ASO)
App Store Optimization, or ASO, entails the process of maximising the visibility of an app across app store search engines and increasing the amount of conversion as regards install rate. Root causes of a success on the market lie in crafting a well-designed app which satisfies user requirements. Yet, what comprises an equally fundamental task […]
Read moreShopping with Smartphone in Hand. What Should Modern M-Commerce Applications Include?
Currently, there is a new interesting trend in m-commerce. Shopping applications have become ubiquitous and whether a store owns an app or not is no longer the issue. What is the question is, however, how this app supports customers in making a purchase. The emphasis no longer rests on attracting customers, although this is still […]
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