Making Effective M-Commerce Apps

marketing on 8 January 2020 ■ No Comments

Most marketing and e-commerce experts agree that m-commerce applications or loyalty applications generate business benefits. Apart from constituting an additional sales and communication channel, which is always within the customers’ reach, apps provide high quality data as users never log out, which allows precise profiling, unavailable through web solutions. However, for an everyday end-user such […]

marketing on 4 January 2020 ■ No Comments

UX
Design

The number of people shopping through mobile devices is growing dramatically. According to Gemius, already 61% of web users buy through mobile devices. More and more companies decide not only to optimise their web page for mobiles, but to develop a mobile application, which provides many additional benefits both for the company and the client. […]

marketing on 2 January 2020 ■ No Comments

Management

There has been much talk of e-commerce in recent years. Meanwhile, it is m-commerce that is gaining ground, a trend which is connected with an increase in the popularity of shopping via mobile devices. Hence, business owners are faced with no easy dilemma: to invest in a native application devoted to product sales or to […]

marketing on 11 October 2019 ■ No Comments

Currently, there is a new interesting trend in m-commerce. Shopping applications have become ubiquitous and whether a store owns an app or not is no longer the issue. What is the question is, however, how this app supports customers in making a purchase. The emphasis no longer rests on attracting customers, although this is still […]

Jakub Kośla on 18 March 2019 ■ No Comments

Thoughtful usability is the key to success of every m-commerce app. A well-designed user journey guarantees high conversions and prevents cart abandonment. And since mobile commerce is growing at a tremendous pace, there is plenty to fight for! When creating a new product, you probably want your users to fall in love with it, use […]

Appchance on 7 November 2018 ■ No Comments

Management

There has been lots of talk about e-commerce for many years now. But now, the subject of m-commerce is coming to the fore, due to the growing popularity of people using their mobile devices to make purchases. That is why retailers face a difficult question: Is it worth investing in a native application to sell their products, or is it enough to just make their online store work with mobile devices?

Appchance on 27 April 2018 ■ 1 Comment

Client guide

Looking at the general trends, we can see that mobile devices are an inseparable part of the life of a growing part of society. People check information, plan, communicate and make purchases using smartphones. It is worth mentioning that we can’t look at the purchase process only in regard to the number of transactions carried out using a smartphone or tablet. The mobile channel is used to acquire information before choosing an offer and for the distribution of information after choosing it. Therefore, it is worth considering the use of the mobile app in your business, analyzing not only the market, but also the opportunities it creates.

Appchance on 2 March 2018 ■ 1 Comment

Case Studies

Everybody who has decided to implement mobile solutions in their business knows how hard it is to create an app that users will enjoy using and coming back to. The answer to the question: “how to do it” is not one of the simplest ones due to its complexity (on many levels, the concept, implementation, as well as promotion). That’s why today we’d like to focus on the implementation and describe selected good practices which were applied in the x-kom app to maximize the potential of mobile in business development.

Jakub Kośla on 31 August 2017 ■ No Comments

UX
Design

How to design a better mobile checkout process - cover photo

E-commerce has been on the rise in recent years and it starts to become a big portion of total retail sales. In the US alone, according to ComScore’s report “State of the U.S. Online Retail Economy”, by Q1 2017, Total Digital Commerce grew to account for nearly 1 in every 5 dollars spent by consumers. […]

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