The number of people shopping through mobile devices is growing dramatically. According to Gemius, already 61% of web users buy through mobile devices. More and more companies decide not only to optimise their web page for mobiles, but to develop a mobile application, which provides many additional benefits both for the company and the client. […]Read more
Mobile Apps as Indispensable Elements in E-Store Mobile Strategy.
There has been much talk of e-commerce in recent years. Meanwhile, it is m-commerce that is gaining ground, a trend which is connected with an increase in the popularity of shopping via mobile devices. Hence, business owners are faced with no easy dilemma: to invest in a native application devoted to product sales or to […]Read more
Shopping with Smartphone in Hand. What Should Modern M-Commerce Applications Include?
Currently, there is a new interesting trend in m-commerce. Shopping applications have become ubiquitous and whether a store owns an app or not is no longer the issue. What is the question is, however, how this app supports customers in making a purchase. The emphasis no longer rests on attracting customers, although this is still […]Read more
How to design the perfect customer journey for an m-commerce app
Thoughtful usability is the key to success of every m-commerce app. A well-designed user journey guarantees high conversions and prevents cart abandonment. And since mobile commerce is growing at a tremendous pace, there is plenty to fight for! When creating a new product, you probably want your users to fall in love with it, use […]Read more
Mobile apps as an essential part of e-commerce strategy
There has been lots of talk about e-commerce for many years now. But now, the subject of m-commerce is coming to the fore, due to the growing popularity of people using their mobile devices to make purchases. That is why retailers face a difficult question: Is it worth investing in a native application to sell their products, or is it enough to just make their online store work with mobile devices?Read more
9 tips how to design a mobile checkout process.
E-commerce has been on the rise in recent years and it starts to become a big portion of total retail sales. In the US alone, according to ComScore’s report “State of the U.S. Online Retail Economy”, by Q1 2017, Total Digital Commerce grew to account for nearly 1 in every 5 dollars spent by consumers. […]Read more